Chat with us, powered by LiveChat Great Gator Gifts (GGG) launched a Touchdown Club, where Gator fans can create a wish list?? of Gator items.? Every year, at the beginning of football season, GGG sends a link to the spou - Payper Homework

Great Gator Gifts (GGG) launched a Touchdown Club, where Gator fans can create a wish list?? of Gator items.? Every year, at the beginning of football season, GGG sends a link to the spou

Great Gator Gifts (GGG) launched a Touchdown Club, where Gator fans can create a “wish list” of Gator items.  Every year, at the beginning of football season, GGG sends a link to the spouse of each member of the Touchdown Club with a reminder to kick the season off with a special Gator gift.  GGG attracted new customers at a cost of $25.00 each and tracked their purchases over a 4-year period.  The average annual purchase was $500.00, with a gross margin of 60% and annual per capita marketing expense of $50.00.  GGG uses a discount rate of 8%, and the observed annual retention rate of Touchdown Club members was 50%.  What was GGG’s 4-year CLV?  

https://warrington.video.ufl.edu/Mediasite/Play/0823104c2dc74f8cac525e9872a3bfea1d

https://warrington.video.ufl.edu/Mediasite/Play/ad0ded7acb0e456aa6d1f07e846a27bb1d

Please complete and correct if necessary the Excel file.

Sheet1

Data Given
New Customers ??
Acquisition Cost/customer $25
Revenue/customer $500
Gross Margin % 60%
Mktg Exp Per Capita $50
Discount Rate 8%
Retention Rate 50%
Time 4 Years
Year
1 2 3 4 Total
Revenue 500 500 500 500
COGS 200 200 200 200
Gross Maring % 60% 60% 60% 60%
Contribution 300 300 300 300
Marketing Expense 50 50 50 50
Cash Flow 250 250 250 250
Discount Rate
Retention Rate (zero @ Y1
Expected NPV Cumulative NPV
25 Acquisition Cost
CLV

Computational Formula C = Cash Flow d = Discount rate t = Time period r = Retention probability A = Acquisition cost

image1.png

,

Great Gator Gifts (GGG) launched a Touchdown Club, where Gator fans can create a “wish list” of Gator items. Every year, at the beginning of football season, GGG sends a link to the spouse of each member of the Touchdown Club with a reminder to kick the season off with a special Gator gift. GGG attracted new customers at a cost of $25.00 each and tracked their purchases over a 4-year period. The average annual purchase was $500.00, with a gross margin of 60% and annual per capita marketing expense of $50.00. GGG uses a discount rate of 8%, and the observed annual retention rate of Touchdown Club members was 50%. What was GGG’s 4-year CLV?

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteEdu. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.

Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.

Do you need an answer to this or any other questions?

Do you need help with this question?

Get assignment help from WriteEdu.com Paper Writing Website and forget about your problems.

WriteEdu provides custom & cheap essay writing 100% original, plagiarism free essays, assignments & dissertations.

With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.

Chat with us today! We are always waiting to answer all your questions.

Click here to Place your Order Now